Principles of Microeconomics (8th Canadian Edition)

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ISBN9780176872823/ 9780176888060/ 9780176888084
AuthorsRonald David Kneebone, N. Gregory Mankiw, Kenneth James McKenzie


Microeconomics, a fundamental branch of economics, focuses on the behavior of individuals and firms in the market. A renowned textbook that provides a comprehensive understanding of this subject is “Principles of Microeconomics” by Mankiw, McKenzie, and Kneebone. In its 8th Canadian edition, this book not only offers a thorough analysis of microeconomic concepts but also presents them in a Canadian context. In this blog post, we will delve into the key principles covered in the textbook, highlighting its relevance and significance in understanding the economic decisions made by individuals and businesses.

1. Scarcity and Trade-offs

The principles of microeconomics begin by addressing the fundamental concept of scarcity. Resources such as time, money, and labor are limited, while human wants and needs are infinite. This scarcity necessitates trade-offs, where individuals and firms must make choices between competing alternatives. The authors emphasize the importance of considering opportunity costs—the value of the next best alternative foregone.

2. Supply and Demand

Supply and demand are crucial concepts in microeconomics. The book examines how firms determine the quantity of goods and services they are willing to supply at various price levels, as well as how consumers respond to changes in prices. The interaction of supply and demand shapes market equilibrium, where the quantity supplied equals the quantity demanded.

3. Consumer Behavior and Utility

Understanding consumer behavior is essential in microeconomics. This section explores consumer preferences, the concept of utility, and how individuals make choices to maximize their satisfaction. The authors introduce the concept of the budget constraint, which illustrates the trade-offs consumers face when allocating their income between different goods and services.

4. Production and Costs

Microeconomics also delves into the production process and the costs associated with it. The book covers the various factors of production—such as labor, capital, and technology—and how they affect a firm’s production decisions. Additionally, it analyzes different cost structures, including fixed costs, variable costs, and marginal costs, providing insights into a firm’s pricing and output decisions.

5. Market Structures

This section explores different market structures, ranging from perfect competition to monopoly. The authors highlight how market structure affects the behavior of firms and their ability to set prices. They analyze the impact of market power, barriers to entry, and the role of government regulation in shaping market outcomes.

6. Externalities and Public Goods

Microeconomics also addresses externalities, which occur when the actions of one individual or firm affect the well-being of others. The book examines the consequences of positive and negative externalities and the potential for market failures. Furthermore, it explores public goods and the challenges associated with their provision due to the free-rider problem.


Principles of Microeconomics by Mankiw, McKenzie, and Kneebone offers a comprehensive overview of microeconomic theory in the Canadian context. The textbook explores essential topics such as scarcity, supply and demand, consumer behavior, production, costs, market structures, externalities, and public goods. By studying these principles, readers gain insights into how individuals and firms make economic decisions and how markets function. The authors provide real-world examples, case studies, and data to enhance understanding and illustrate the applicability of microeconomic concepts. Whether you are a student, a professional, or an enthusiast seeking a deeper understanding of microeconomics, this textbook serves as an invaluable resource.

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Written by Jordan Farrell

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